Private Label Grooming
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Private Label Grooming

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About Us

At Private Label Grooming™, we believe grooming isn’t just about how you look — it’s about how you feel, how you move through the world, and how confidently you show up in every room. Born from a vision to elevate the everyday, we’ve created a refined, private, and unforgettable grooming experience for those who expect more.


Where Barbershop Meets Hospitality

We are not a barbershop. We are not a salon. We are a private sanctuary of style — where grooming is tailored, service is personal, and every detail is intentional. From the moment you step through our doors, you're welcomed into a space designed for indulgence, transformation, and timeless class.

Champagne or espresso? We have both. Classic fade or executive sculpting? We specialize in precision. Need your scalp massaged, your brows defined, or your beard detailed to red-carpet standards? Say no more.


Curated for the Discerning

Our clients are leaders, creatives, athletes, and professionals — individuals who demand excellence and appreciate privacy. Every appointment is exclusive. Every treatment is elite. Every product we use is carefully selected to reflect the high standards we hold ourselves to.


Backed by a Visionary Team

Led by Domingo Adames, a master barber with a sharp eye and sharper blades, Rebecca Adames, a client experience expert with a gift for luxury storytelling, and Jason Robare, the strategist behind the scenes who makes it all operate seamlessly — Private Label Grooming™ is built to scale, designed to impress, and committed to setting the gold standard in modern grooming.


Welcome to the Collective

This isn’t just grooming.

This is Private Label Grooming™ — where legacy begins at the mirror.

Not just a cut. A statement.

At Private Label Grooming™, we don’t do basic. We deliver luxury grooming in private suites, with champagne in hand, precision tools in motion, and style that speaks volumes. Every visit is personal. Every detail, perfected.


No crowds. No rush. Just elite service for those who expect more.

The Crown & Blade Suite

 Privacy. Prestige. Precision.

Step into our Crown & Blade Suite — a one-on-one, by-appointment-only experience tailored for high performers who demand more than a haircut.


✔ Private sound-insulated grooming suite
✔ Executive haircut, beard sculpt, and scalp massage
✔ Hot towel steam shaves and brow detailing
✔ Premium beverage service (champagne, espresso, craft drinks)
✔ Personal grooming kit & seasonal refresh sessions


This isn’t self-care. This is elite maintenance.

➡ Limited availability. By invitation or membership only.

About Private Label Grooming

Mission Statement

Mission Statement

Mission Statement

  

Our mission is to redefine luxury grooming by creating an unparalleled environment where elite service, cutting-edge grooming techniques, and exceptional hospitality converge. We are committed to elevating the modern grooming experience through handcrafted excellence, personalized style consulting, and immersive client care. Each guest encounter is treated as a legacy moment, built on trust, innovation, and sophistication. We serve as both a sanctuary and status symbol for those who view grooming as an expression of identity, culture, and prestige.

Vision

Mission Statement

Mission Statement

  

To become the globally recognized leader in luxury grooming by setting the gold standard in service, innovation, and brand culture. Private Label Grooming™ will be known not only as a destination but as a symbol of status, excellence, and cultural relevance. We envision a network of flagship locations in elite urban centers and high-end resorts, along with a suite of premium grooming products and membership tiers that provide unmatched value and exclusivity. Our vision includes expanding our legacy through licensing, brand collaborations, celebrity partnerships, and curated international retreats focused on wellness, grooming, and lifestyle.

Core Principles

Mission Statement

Core Principles

 

1. Excellence Without Compromise


We deliver flawless service and craftsmanship in every cut, shave, and interaction—setting the standard for what luxury grooming should be.


2. Privacy Is Power


Our clients value discretion. From private suites to confidential bookings, everything we do is designed to protect and respect personal space.


3. Tailored Experiences


We believe grooming is personal. Every service, product, and interaction is curated to reflect individual style, preferences, and rhythm.


4. Timeless Aesthetics


Trends evolve, but class endures. Our environment, branding, and grooming philosophy are rooted in timeless appeal and elevated design.


5. Legacy Through Loyalty


We don’t just create clients—we build relationships. Our membership tiers, exclusive gifts, and personal touches foster deep loyalty and legacy value.

Our Philosophy

Our Philosophy

Core Principles

At Private Label Grooming, we believe that getting a haircut is more than just a chore - it's an experience. That's why we go above and beyond to make sure that each and every one of our clients feels relaxed, comfortable, and pampered. We believe that a great haircut can do wonders for your confidence, and we're committed to helping you look and feel your best.

Our Services

Our Philosophy

Our Services

We offer a variety of services to help you look your best, including haircuts, beard trims, and hot towel shaves. We use only the highest quality products and tools to ensure that you get the perfect look every time. Our barbers are skilled and experienced, and they're always up-to-date on the latest styles and trends.

Our Services

Our Team

Our Philosophy

Our Services

Our team of barbers is passionate about their work and dedicated to providing you with the best possible experience. They're experts in their craft, and they're committed to ongoing education and training to stay on top of the latest techniques and trends. They're friendly, professional, and always ready to help you look and feel your best.

Meet the team

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Private Label Grooming

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